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Webinar Speaker Role
NAPCP Webinars: Consider the Speaker Role
Webinars are part of the NAPCP's expanding education program. While the speaker role may be fulfilled by an NAPCP staff member, the NAPCP also seeks the expertise of external resources—both end-users and providers. Read on to learn more.
Table of Contents
Webinar Overview
The intent of NAPCP webinars is to educate. The events utilize the GoToWebinar platform. If the speakers or attendees use a telephone in lieu of computer speakers/headset, the dial-in phone number may not be toll-free; speakers and attendees incur any associated long-distance cost.
Generally, the NAPCP offers at least one webinar per month. Individuals must pre-register; most webinar events are complimentary to attend.
Most webinars are scheduled for 60 minutes, comprised of a presentation (approximately 45 minutes) and questions and answers (Q&A) for the remainder of the time. Some webinars are scheduled for 90 minutes to accommodate longer presentations. 
The NAPCP will facilitate the Q&A portion. At any time during the event, participants should use the applicable GoToWebinar tools to submit questions. The NAPCP may allow a call to extend up to 10 minutes past the 60-minute mark in an effort to address as many participant questions as possible. For any questions not addressed during the live event, the NAPCP will direct participants to contact the speaker directly.
Speaker Benefits
Speaker benefits include:
  • a complimentary one-year NAPCP membership 
  • credit of one point toward CPCP initial eligibility or recertification requirements
  • professional development opportunity
Option to Purchase Opt-In Participant List
The speaker may purchase an Opt-In Participant List, which includes contact information. The list will be provided one time, post-webinar. The cost is $1,000 for Year-Round Partner Sponsors and $1,500 for Non Year-Round Partner Sponsors. 
Presentation Requirements
Content must be educational; presentations should not focus on a particular provider, product or technology solution. See also the provided tips.
Speakers (and participants) are strictly prohibited from making sales pitches, sharing pricing and revenue share information, and conveying negative comments about other organizations—whether verbally or written within a presentation.
Host (NAPCP) Responsibilities
  • Consult with speaker on session description and presentation content, including providing an NAPCP PowerPoint template to the speaker
  • Approve final presentation
  • Promote event (generally beginning six to eight weeks prior to event date)
  • Provide a mechanism for event registration, including collection of fees (if applicable) and presentation delivery
  • Optional: Distribute PDF version of the presentation to participants either before or after the event 
  • Open the event on scheduled date and time
  • Facilitate Q&A portion of the event
  • If speaker approves, record the event, making it available for purchase within the NAPCP online store
  • Provide participants with an event evaluation survey, compile any feedback and share with speaker
Speaker Responsibilities
  • Provide speaker bio
  • Work with the NAPCP to develop a session title and description
  • Create appropriate presentation
  • Meet specified deadlines (e.g., speaker bio submission, session description approval, final presentation submission)
  • Deliver presentation on scheduled date and time, including responding to questions during the Q&A portion, and, if applicable, respond to participants’ inquiries post-call
Speaker Selection by the NAPCP
The NAPCP selects speakers based on an individual's:
  • interest
  • speaking experience (however, prior speaking experience is not required)
  • knowledge of proposed subject matter
  • potential for success (e.g., vocal tone, clarity, speech rate, enthusiasm, etc.), as the speaker role for a webinar differs notably from speaking in front of a live audience
  • ability to meet proposed event timing and related deadlines

To complete the speaker selection process, the NAPCP will develop a memorandum of understanding—to be signed by the speaker or appropriate speaker representative—that includes details about the event, terms and conditions, each party's responsibilities, etc.

For the convenience of selected speakers, the NAPCP offers tips on presentation development and delivery, including a review of delivery challenges.
How to Pursue the Speaker Role
Please complete the form at the end of the NAPCP's "Speaking Opportunities" webpage. As directed within the form, include elements such as:
  • draft session title and description
  • session objectives and key takeaways
  • name of proposed speaker, including a brief speaker bio
It is common for the NAPCP to schedule a phone call with an interested individual prior to making a final decision. This also gives the interested individual an opportunity to determine if the webinar speaker role is right for him or her.
Tips for Presentation Development and Delivery
Professionals fulfilling the role of NAPCP webinar speaker may have experience creating and delivering presentations for remote events (e.g., webinars). However, for some, this may be a new experience. In either case, the NAPCP offers speaker tips.
Developing Session Objectives
When creating a presentation, it's beneficial to identify learning objectives—what attendees will be able to do as a result of participating in the webinar. Measurable objectives—those including "observable” behaviors such as explain, prepare, define and resolve—are stronger than objectives reflecting non-observable behavior. Words like know, value and believe are harder to measure. For example:
As a result of attending the webinar, attendees will:
  • be able to list three key controls crucial to any P-Card program (measurable)
  • understand the importance of P-Card program controls (hard to measure)
Overall, measurable objectives provide the foundation upon which session content is centered.
Presentation Slides
Because webinars do not have the benefit of face-to-face interaction, it is even more critical to consider slide content. In particular, speakers should take care to create slides with high-level content, reserving the details for the presentation delivery. When slides are too detailed, it increases the likelihood that participants will perceive the speaker to be reading the slides, thus providing little value.
Delivery Challenges
A key challenge for webinar speakers is the lack of interaction with participants. There are no visual clues to indicate if participants are engaged throughout the presentation. However, utilizing the various GoToWebinar tools, such as polling, helps alleviate this challenge. 
To combat the challenges, suggestions include:
  • inviting a colleague to be with you in the room as your audience, encouraging you to speed up or slow down, as appropriate
  • practicing your presentation ahead of time—out loud—while facing a blank wall
  • having detailed notes in front of you to support the slide content, preventing the risk of reading the slides
Preparing in advance for these challenges makes the speaker better-equipped at overcoming them.

Highest-Rated Speakers Versus Lowest-Rate Speakers

Historically, the highest-rated speakers for NAPCP events stepped into a consultative role, offering suggestions and practical advice, while limiting information about their own organizations and programs. They detached from their own program, but used their experience to teach the participants, going deep into one particular topic rather than skimming the surface of multiple topics. Even for presentations based on case studies, highly-rated speakers incorporate a "how to” component, providing key takeaways.

Conversely, the lowest-rated speakers focused on their specific organizations and card programs, offering few ideas or possible solutions for participants to consider. They have tended to stray from their session description and/or provide content that was too basic or high-level, never really getting to the "meat” of a topic. Past negative feedback, per event evaluations, has included:

  • Speaker didn't get to the topic for 10 minutes; he kept talking about his organization.
  • Speaker made too many references to their card issuer and particular P-Card technology.
  • Session wasn't useful; it was about an issuer and software that my organization doesn't use.
  • Session was different than the description published on the NAPCP website.
  • Speaker simply read the slides; I could have done this on my own!

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